100% of profits from the Street Dog Punk IPA will go towards rehoming dogs.
But what makes BrewDog’s Punk IPA so special that by buying it you will be helping homeless dogs find homes?
Well, for a limited time, BrewDog will be plastering the faces of puppies and doggos on their Punk IPA cans so not only will they become a special edition collector’s can (we can hope) but they will also be showing you the oh-so-adorable faces looking back up at you. And, like, how will you be able to say No?
The idea behind BrewDog’s StreetDogs campaign actually began with comedian Ricky Gervais and has already launched in the UK with two charities on board.
Thanks to @rickygervais we’re launching Street Dog: limited edition Punk IPA.
100% of profits will be donated to these charities.
— BrewDog (@BrewDog) August 12, 2020
In Queensland, the Scottish brewery has teamed up with Animal Welfare League Queensland (AWLQ) to help advertise the very sad plight of these dogs and, hopefully, find them a home by Christmas.
And although the beer will be brewed in Brisbane and all the profits will go to AWLQ, the beer itself is only being sold online, which means that any Australian with a soft spot for a furry friend can do their bit and buy a beer.
Just take a look at these two cuties. One of them could be your next best mate.