Did you know that Friday, November 13 is World Kindness Day?
Although the holiday was first introduced into the NSW school calendar back in 2010, it took until 2012 for the rest of the country to follow suit, placing World Kindness Day into over 9,000 schools nationally. The holiday is meant to highlight good deeds and the positive power of kindness as a fundamental part of the human condition.
And what could be a better deed than handing out free sweet treats? Pop by the iconic Hello Kitty and Friends Café at Pacific Fair, and get a free, limited-edition Hello Kitty pastry, no strings attached! Since we’re so kind, we’ll give you a free tip: swing by early, because the promotion will only last until they run out!
Research commissioned by Sanrio, creator of Hello Kitty, has revealed that almost three-quarters of Australians (72%) believe giving or receiving acts of kindness contributes a great deal to their emotional wellbeing, and we at Queensland are in the top 3 kindest states, alongside Victoria and NSW!
And yet, almost six in ten Australians (58%) say they rarely or never experience kindness from strangers! What better way to change that, and celebrate Hello Kitty’s birthday month, than by getting someone — or yourself; self-kindness counts! — a free pastry? Plus, each treat will be accompanied by a kindness card, encouraging all the lucky sweet tooths to pay the gesture forward.

Declan Edwards, Founder of BU Happiness College, kindness and positivity expert, said:
“Kindness doesn’t have to be a grand gesture to make a meaningful difference. A smile from a stranger, a genuine compliment or simply checking in on someone can have a powerful impact on how we feel and help us feel more connected to those around us.
What’s interesting about these findings is the gap between how Australians view their own kindness and how they perceive others. While we might feel that people are becoming less kind, the small gestures we make every day can create meaningful moments of connection – and inspire others to pay that kindness forward.”
It really doesn’t take much to make someone’s day, so whether you pop in to get a sweet surprise for a friend, that special someone, or as an act of self-love, just by doing that you’re already celebrating World Kindness Day.
Practical information
The promotion will be happening from 10am on World Kindness Day (Friday, November 13), while stock lasts, with no purchase necessary and limited to 1 per person.
Melbournians will also get a chance at their own Hello Kitty Café, and the same conditions apply.